Toolkit: Strategies for Optimizing 2020 Census Participation Among Older People

This toolkit is intended for professionals like you who regularly interact with older New Yorkers on a formal and informal basis. You may work in a designated aging service organization, or you may work in housing, healthcare, government, or another industry that serves older adults. You can play a powerful role in ensuring that they are counted in the upcoming census by educating them of its importance and dispelling any fears they may have about participating. By doing so, these older adults can become powerful advocates for the census in their communities as well. An accurate count of the older population will help to ensure fair representation and funding for all New Yorkers. When you have finished reading this toolkit, we hope that you will understand how the 2020 Census works, why it is important, and ways that you can help to ensure that HTC older New Yorkers are counted.